In fact they liked it so much they bought it for everyone in the company!
The proliferation of the Internet and associated technologies has not just spawned new ideas, products and services. Entire industries have been born out of the ability to master and use modern technology in the most creative ways, and none more so than digital agencies such as Crab Creative.
Founded in 2004, Crab Creative –
www.crabcreative.com – is a new breed of company which, quite simply, would not be in business if the Internet and broadband did not exist.
Based in London, but serving clients throughout the world, Crab Creative is an expanding team of creative, strategic and technical specialists who are all truly passionate about digital media as well as the strategic and creative process.
Working for clients such as Berghaus, BOC, Green Giant, Haagen-Dazs, Hip Hotels and Rank Group, the agency has achieved its success by forming long-term client/agency relationships; in fact, around three quarters of Crab's business has been generated through referrals and repeat business. Crab has become the incumbent digital agency for many of its clients, working across a range of industries specialising in FMCG, business to business, hi-tech and leisure
A reliable and powerful broadband service has become essential to every aspect of Crab's work, which is why the agency chose Pipex as its preferred broadband supplier when it first started out.
Co-Founder, Costas Michalia, recalls: "I have been a Pipex user for several years before forming Crab Creative, and quite honestly it was the most reliable broadband service that I had ever personally used.
"Setting up Crab, and knowing that broadband would become such an integral aspect of our operation and service offering, you tend to stick with what you know so choosing Pipex was one of the easier business decisions to take when starting out."
Costas' instinct proved right, as over the five years in which the company has operated and flourished, Pipex once again has proved to be extremely reliable and trustworthy, and "worth every penny", he explains.
"It really is essential for our broadband service to be available around the clock, particularly as we work for clients internationally, and that can mean being available to work on a Sunday afternoon or extremely early in the morning.
"Our philosophy at Crab is to be available to all of our clients, no matter what time of day, and we live and breathe digital technology – it really is our work, our life, our passion.
"The advancement of Internet, digital technologies and broadband services such as those provided by Pipex mean that the traditional boundaries surrounding business and society no longer really apply. We practice what we preach and run a completely flexible ship because the technology that we live and breathe enables us to do so."
Crab's philosophy is simple and practical: as long as the work is completed and meets not only the client's expectation but also the agency's own value sets, it doesn't matter if you are in the office, at home, or in a cafe 100 miles away.
"If you're not feeling 100%, or you need to wait in for a delivery, then it's cool to simply benefit from the Pipex broadband connections which every member of staff has at home," says Costas.
As well as supporting the business day to day, the reliability of Crab's broadband service is also a selling point in new business pitches.
"As well as wanting to know that you have the digital and creative credentials, from a practical perspective clients want to be reassured that your technology won't fall over and you have the capability to service them around the clock," says Costas. "Pipex gives us and our clients this reassurance."
"Technology is evolving at an amazing pace, with business and society continuing to see major advances in the way that digital technology is influencing our lives. With that in mind, I would highly recommend Pipex as a reliable and powerful choice of broadband provider." concludes Costas.